Pay Back the Gap is a charity that raises funds for other women’s charities. My partner and I created it and are launching it soon.
The brief was open ended, but we wanted the logo to look modern and cool. The logo will be used as part of our social media campaigning, and we wanted it to symbolise the mission whilst looking more like a startup logo, than a traditional charity one.
I focused on the idea of a gap that needs to be bridged. All the work that needs to be done in the pursuit of a more equal society, should not fall to the oppressed groups. In the bridge pictograph, more bridge has been built on the woman’s side, and the men are just starting to build their side up.